Crisis Management & Business Continuity for The Era of Uncertainty

A crisis is any unforeseen event which puts the reputation or operational viability of an organisation or individual at risk. . In any normal SME (Small Medium Enterprise), there should be very few occasions in the company’s entire history where a crisis needs to be mitigated – if the ship is tightly run, anyway.When a crisis does happen, it is often the result of an independent media organisation publishing something on-line that is either incorrect (to the detriment of you or your company), or an unusual news event has occurred and the media publish something on it (again, typically, on-line first) before you know what’s really going on yourself.Whilst the first stage in preparing a mitigation strategy is to gauge the potential damage the story may cause, it is best to always consider the worst case scenario and be prepared. For businesses, it is CRUCIAL that every member of your team has pre-prepared messaging to avoid conflicting replies being given to any media organisations that try to pursue the story.We do this by preparing a holding statement.

Who this course is for:

Directors, Managers, Team Leaders, Marketers, Business Owners, PR & Communication professionals